All-Hands: Holiday Campaign

Sandra: Morning, all. As you all know, as a Marketing team we’ve got an uphill climb this fall as we plan the holiday campaign. Given the presidential election, we need to find a message that can supersede political tensions while also acknowledging the national mood. Ideas?

Jane: How about, “Holidays, for All Our Days,” and we feature a bunch of different traditions?

Mike: Maybe, “All I Want for Christmas is All of Us Together,” and we go the classic turkey-on-the-table route?

Cheryl: What about, “Ding, Dong, Let’s Get Along,” go straight for the levity?

Tom: I was thinking, “It’s Been a Year. Have a Beer.” Simple, straight, to the point?

Sandra: These are all great ideas, team. I think that as Bud Light, people are really looking to us to set the tone for their entire holiday season. Let’s keep these ideas top of mind, put a pin in it for now, and circle back next week to make sure we get it right.